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In a groundbreaking partnership set to transform Africa’s digital content landscape, Ayoba, Africa’s leading all-in-one super app, has teamed up with TikTok, the globally popular short-form video platform, to directly integrate TikTok’s content within the ayoba app. This marks a first-of-its-kind collaboration on the African continent, bringing TikTok’s engaging and trending content to millions of Ayoba users. The partnership aligns with Ayoba’s mission to deliver user-centric features that enhance the digital experience, particularly for African consumers who seek seamless, affordable, and enriching connectivity.