Ayoba is proud to announce that we have exceeded 25 million monthly active users, as we pass the milestone of our 4th birthday. This is a great achievement, following our previous announcement of 20 million in December 2022.

Ayoba CEO Burak AKINCI comments on the announcement : “25 million is a significant milestone to pass on our fourth birthday. Our journey has been transformative, and the positive response from our users fuels our drive for innovation. Our users are at the heart of our progress, and we are grateful for their support. The first four months of 2023 was a period of significant growth and development for ayoba. We have improved our socialisation and messaging functionalities, enhanced our services experience and added many more features."

Ayoba users are alerted to look out for the new ‘explore’ landing page in the android app. This page, currently in pilot phase, will be rolled out to all key territories in the future. It brings a simplified design for easy navigation through ayoba’s curated high-quality content and highlights our themes to our users.

The services vertical has also seen significant evolution in Q1 at ayoba, as a direct shortcut to the vertical has been added on the bottom navigation bar. This section, referred to as an evolving ‘ecosystem for small African business’ – and some larger ones – allows service providers easy access to the existing ayoba user base with minimal effort. The most popular services currently are ‘live scores’ (allowing users to get the latest sports scores), ‘ayoba gifting’, ‘video play apps’, sports, and shopping.

Thanks to our partner MTN and congrats to the ayoba team for this incredible achievement.